On-model photo
AI fashion editorials
A fashion editorial is a campaign photo with art direction: the piece is worn by a model in a scene whose light and mood are designed to tell the collection's story. In Futuriza Studio, you choose an editorial preset, the model and the pose, and the AI creates the full scene with your piece.
What an editorial is for
A traditional editorial involves a location, permits, a crew, the weather and days of production. Futuriza Studio's editorial presets come with the scene, light and framing already defined, from night streets to interiors and flash-lit studios. You focus on the aesthetic choice and get magazine-style images for the collection's campaign.
When to use an editorial
- Collection launch campaigns.
- Social media content and paid ads.
- Homepage banners and category pages.
- Press materials and brand presentations.
Tips for a good result
- Choose a preset that fits the brand's positioning and keep it across the campaign.
- Match the format to the channel: 9:16 for stories and reels, 16:9 for banners.
- Use the same model in several scenes to give the campaign unity.
- Generate pose variations to have options for covers and details.
More Editorial examples
How it works
From a photo of the piece to a finished image
- 01
Upload the piece
Photograph the piece from the front, in good light and without wrinkles. A back photo is optional. We accept JPG, PNG, WebP and AVIF up to 50 MB.
- 02
Choose the style
Flat lay, ghost, creative still life, lookbook or editorial. For on-model photos, you also pick the model, the pose and the scene from the Studio library.
- 03
Generate and download
The AI creates the image in minutes, in 2K or 4K, in the format you need: 1:1, 2:3, 3:4, 4:3, 16:9 or 9:16.
Fashion editorial questions
What is an editorial fashion photo?
It is a fashion photo with art direction, used in campaigns, magazines and social media. Unlike a catalog photo, an editorial emphasizes the scene, the light and the attitude to convey the collection's concept, not just show the piece.
How do editorial presets work?
Each preset defines the scene, lighting and mood of the photo. You choose the preset, the model and the pose, upload the pieces, and the AI generates the image with your garment inside that scene.
Do I need to know how to write prompts?
No. Futuriza Studio works with ready-made presets, models, poses and scenes. You build the photo by choosing visual options, without writing instructions for the AI.
Can editorial photos be used in ads?
Yes. You generate them in the formats used in paid media and social media, such as 1:1, 4:3, 16:9 and 9:16, in 2K or 4K.
One piece, five styles
The example images show the same jacket in all five styles, generated with Futuriza Studio.
Try it with your own piece
Create your account and get 10 credits to generate your first images. No credit card and no photo shoot to book.