Product photo
AI ghost mannequin photos
A ghost photo, also called invisible mannequin, is a product photo in which the garment has the volume and fit of someone wearing it, but no visible model or mannequin. In Futuriza Studio, the AI creates this effect from a simple photo of the piece, with no compositing in post-production.
What a ghost photo is for
The traditional ghost effect means shooting the piece on a mannequin, removing the mannequin in editing and compositing the inside of the collar from a second photo. It is slow, expensive work, repeated piece by piece. With AI, you upload a photo of the piece and get an image with a natural fit, a clean background and studio light, ready for the store.
When to use a ghost photo
- Structured pieces, such as jackets, blazers, coats and shirts, where volume matters.
- Stores that want to show the fit without the influence of a specific model.
- Catalogs with a strict visual standard, where every piece needs the same light and angle.
- Alongside lookbook photos on the product page.
Tips for a good result
- Photograph the piece closed, the way it would be worn.
- Avoid backgrounds with many objects behind the piece.
- Show the whole collar, cuffs and hem.
- Upload a back photo when the back has important details.
How it works
From a photo of the piece to a finished image
- 01
Upload the piece
Photograph the piece from the front, in good light and without wrinkles. A back photo is optional. We accept JPG, PNG, WebP and AVIF up to 50 MB.
- 02
Choose the style
Flat lay, ghost, creative still life, lookbook or editorial. For on-model photos, you also pick the model, the pose and the scene from the Studio library.
- 03
Generate and download
The AI creates the image in minutes, in 2K or 4K, in the format you need: 1:1, 2:3, 3:4, 4:3, 16:9 or 9:16.
Ghost photo questions
What is a ghost or invisible mannequin photo?
It is a product photo in which the garment looks three-dimensional, as if someone were wearing it, but with no visible model or mannequin. The effect highlights the fit and volume of the piece and is standard in many fashion online stores.
Do I need a mannequin to generate a ghost photo?
No. Futuriza Studio's AI creates the effect from an ordinary photo of the piece. You don't need a mannequin, an inside-collar shot or any compositing in post-production.
Does the ghost photo work for any piece?
It works best on pieces with structure, such as jackets, shirts, dresses and trousers. You can upload tops, bottoms or full-body pieces.
How long does it take to generate?
Each image is ready in minutes. You can generate several pieces in a row and download each image as soon as it finishes.
One piece, five styles
The example images show the same jacket in all five styles, generated with Futuriza Studio.
Try it with your own piece
Create your account and get 10 credits to generate your first images. No credit card and no photo shoot to book.